How much should I charge per night on Airbnb?

There's no magic number. Your rate is whatever comparable places near you are actually getting, adjusted for what makes yours better or worse and for how busy the week is. The work is finding that market rate honestly.

Pull up a dozen listings genuinely like yours: same bedroom count, similar quality, same neighbourhood. Don't just note their headline price, open their calendars and see what's actually booked, because a high price on an empty calendar is a fantasy, not a comp. That booked-up cluster is your anchor. Price within striking distance of it, then adjust up for the things guests pay for (a real view, parking, a pool, walkable location) and down if you're missing what they have.

Then let the number move. Peak weekends, holidays, and whatever draws crowds to your town should cost meaningfully more; dead midweek in the off-season should cost less to stay booked. A fixed year-round rate is the most common way hosts leave money on the table in summer and sit empty in winter, which is the whole argument for dynamic pricing tools, though you can do a rough version by hand if you're watching your calendar.

Underneath it all, your rate has to clear your costs at realistic occupancy (mortgage or rent, utilities, cleaning, supplies, fees, software) with margin left over, or the bookings don't mean much. A couple of traps to sidestep: pricing rock-bottom doesn't just cut income, it draws the guests most likely to be a headache and signals "cheap"; and a listing showing $200 a night with a $150 cleaning fee looks worse in search than $230 with a $75 fee, even though the guest pays about the same. Watch the all-in number, not just the nightly.